Privacy Policy
Effective Date: February 4, 2025
1. Introduction
Welcome to Ryvve ("we," "our," "us," or the "Company"). Ryvve is operated by Ryvve LLC, a Colorado limited liability company. We are committed to protecting your privacy and being transparent about how we collect, use, and share your personal information.
This Privacy Policy explains our practices regarding the collection, use, and disclosure of your information when you use the Ryvve mobile application (iOS and Android), website, and related services (collectively, the "Platform"). By using the Platform, you agree to the collection and use of information in accordance with this policy.
Data Controller: Ryvve LLC Email: privacy@ryvve.com Location: Colorado, United States
2. Information We Collect
We collect information in several ways: directly from you, automatically when you use the Platform, and from third-party services.
2.1 Information You Provide Directly
Account Information
- Full name
- Email address
- Phone number (optional)
- Profile photo
- Username
- Biography/description
- Social media links
Vehicle Information
- Make, model, and year
- Vehicle specifications (engine, transmission, drivetrain)
- Modifications and aftermarket parts
- Vehicle photos
- Vehicle nickname or description
Event Information
- Event title, description, and category
- Event location (address and coordinates)
- Date, time, and duration
- Event photos and media
- Attendance and participation details
- Event rules and requirements
Club Information
- Club name and description
- Club logo and photos
- Membership details
- Club rules and guidelines
User-Generated Content
- Posts, comments, and reactions
- Photos and videos you upload
- Reviews and ratings
Communications
- Messages sent through the Platform's chat feature
- Support requests and feedback
- Survey responses
2.2 Information Collected Automatically
Device Information
- Device type and model
- Operating system and version
- Unique device identifiers (Device ID, Advertising ID)
- Mobile network information
- App version
Technical Information
- IP address
- Browser type and version (web)
- Access times and dates
- Referring URLs
- Pages/screens viewed
- Crash reports and error logs
Location Data
IMPORTANT: We collect location data in the following circumstances:
Foreground Location (While App is Open):
- When viewing the map to find nearby events
- When searching for events by location
- When creating events (to set event location)
- When viewing event directions
Background Location (Drive Recording Feature):
When you actively start a "Drive" or "Cruise" recording session, we collect continuous location data including:
- Route Tracking: Complete GPS coordinates (polyline) of your entire route, including all waypoints
- Speed Data: Your current speed at regular intervals, maximum speed reached during the drive, and average speed for the drive
- Start/End Points: Precise coordinates where you began and ended the drive
- Elevation Data: Altitude information along your route
- Distance: Total distance traveled
- Duration: Total time elapsed
This background location tracking ONLY occurs when you explicitly start a drive recording session. We do not track your location in the background at any other time.
Usage and Behavioral Data
- Features you use and how often
- Buttons clicked and screens viewed
- Search queries
- Time spent on various screens
- Interaction patterns
- Session duration and frequency
2.3 Information from Third-Party Services
If you connect third-party accounts (such as Google or Apple for sign-in), we may receive:
- Basic profile information (name, email, profile photo)
- Authentication tokens
- Any information you authorize the third-party service to share
3. Third-Party Services and Data Sharing
We use several third-party services to operate the Platform. Each service receives certain data as described below:
3.1 Analytics and Performance
| Service | Data Shared | Purpose | |---------|-------------|---------| | PostHog | User ID, device info, all in-app events and interactions, session recordings, feature usage, screen views, button clicks, search queries | Product analytics, user behavior analysis, feature optimization, A/B testing | | Firebase Analytics | User ID, events, user properties, device info, demographics | App usage analytics, conversion tracking | | Firebase Crashlytics | Device info, app state, stack traces, user ID (for crash correlation) | Crash reporting, stability monitoring |
3.2 Core Infrastructure
| Service | Data Shared | Purpose | |---------|-------------|---------| | Firebase Authentication | Email, name, phone, authentication tokens | User sign-in and account management | | Firebase Firestore | All user data, events, clubs, vehicles, messages | Primary database | | Firebase Storage | Photos, videos, and media files | Media storage | | Firebase Cloud Messaging | Device tokens, notification preferences | Push notifications | | Supabase | Selected user and event data | Secondary database and backend services |
3.3 Search and Discovery
| Service | Data Shared | Purpose | |---------|-------------|---------| | Algolia | User profiles (name, username, photo), events (title, location, details), clubs (name, description) | Search indexing and discovery |
3.4 Maps and Location
| Service | Data Shared | Purpose | |---------|-------------|---------| | Google Maps Platform | Location coordinates, addresses, geocoding requests | Map display, directions, location search |
3.5 Links to Third-Party Privacy Policies
- Firebase Privacy and Security
- PostHog Privacy Policy
- Algolia Privacy Policy
- Google Maps Privacy
- Supabase Privacy Policy
4. How We Use Your Information
4.1 Core Platform Functionality
- Creating and managing your account
- Displaying your profile and vehicles to other users
- Facilitating event creation, discovery, and participation
- Managing club memberships and interactions
- Enabling messaging and communication between users
- Providing search functionality across the Platform
- Displaying maps and location-based features
- Recording and displaying your drive/cruise data
4.2 Platform Improvement and Analytics
- Understanding how users interact with features
- Identifying and fixing bugs and technical issues
- Developing new features and improvements
- Conducting A/B tests to optimize user experience
- Analyzing aggregate usage patterns and trends
- Monitoring Platform performance and stability
4.3 Communications
- Sending push notifications about events, messages, and activity
- Delivering email updates (event reminders, account notifications)
- Responding to support requests and feedback
- Sending marketing communications (with your consent)
4.4 Safety and Security
- Detecting and preventing fraud, abuse, and violations
- Enforcing our Terms of Service
- Protecting the rights and safety of our users
- Complying with legal obligations
5. Data Retention
We retain your information for as long as your account is active or as needed to provide services. Specific retention periods:
| Data Type | Retention Period | |-----------|------------------| | Account Data | Until account deletion + 30 days | | Vehicle Data | Until you delete the vehicle or your account | | Event Data | Indefinitely (events become historical records) | | Drive/Cruise Data | Until you delete the drive or your account | | Messages | Until deleted by sender/recipient or account deletion | | Analytics Data | Per third-party service defaults (typically 14-26 months) | | Crash Reports | 90 days | | Backup Data | 30 days after deletion |
After account deletion, we may retain certain anonymized or aggregated data that cannot be used to identify you.
6. Your Privacy Rights
6.1 Rights for All Users
Regardless of where you live, you have the right to:
- Access your personal information
- Correct inaccurate or incomplete data
- Delete your account and associated data
- Export your data in a portable format
- Opt-out of marketing communications
- Control location tracking permissions via device settings
- Manage notification preferences
To exercise these rights, contact us at privacy@ryvve.com or use the in-app settings.
6.2 California Residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Right to Know
You have the right to request disclosure of:
- Categories of personal information collected
- Specific pieces of personal information collected
- Categories of sources from which information is collected
- Business purposes for collecting information
- Categories of third parties with whom information is shared
Right to Delete
You may request deletion of your personal information, subject to certain exceptions (such as legal compliance requirements).
Right to Correct
You may request correction of inaccurate personal information.
Right to Opt-Out of Sale/Sharing
We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising.
Right to Limit Use of Sensitive Personal Information
The following categories of sensitive personal information we collect:
- Precise geolocation (during active drive recording)
You may request that we limit the use of sensitive personal information to purposes necessary for providing the services.
Right to Non-Discrimination
We will not discriminate against you for exercising your privacy rights.
Categories of Personal Information Collected (Last 12 Months)
| Category | Examples | Collected | |----------|----------|-----------| | Identifiers | Name, email, phone, username, device IDs | Yes | | Personal Records | Vehicle information, profile details | Yes | | Characteristics | Age (derived from birthdate if provided) | Limited | | Commercial Information | Event registrations, purchases | Yes | | Biometric Information | None | No | | Internet/Network Activity | Usage data, browsing history within app | Yes | | Geolocation Data | Precise location during drive recording | Yes | | Sensory Data | Photos, videos uploaded | Yes | | Professional/Employment | None | No | | Education Information | None | No | | Inferences | Preferences based on usage | Yes | | Sensitive Personal Information | Precise geolocation | Yes |
To submit a CCPA request, email privacy@ryvve.com with "CCPA Request" in the subject line. We will verify your identity before processing your request.
6.3 European Union and United Kingdom Residents (GDPR/UK GDPR)
If you are located in the European Economic Area (EEA) or United Kingdom, you have rights under the General Data Protection Regulation (GDPR):
Legal Basis for Processing
We process your personal data based on the following legal grounds:
| Processing Activity | Legal Basis | |---------------------|-------------| | Account creation and management | Performance of contract | | Core Platform features | Performance of contract | | Drive recording (when you initiate) | Consent | | Analytics and improvement | Legitimate interests | | Marketing communications | Consent | | Safety and fraud prevention | Legitimate interests | | Legal compliance | Legal obligation |
Your GDPR Rights
- Right of Access: Obtain confirmation and copies of your personal data
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure ("Right to be Forgotten"): Request deletion of your data
- Right to Restriction: Request we limit processing of your data
- Right to Data Portability: Receive your data in a structured, machine-readable format
- Right to Object: Object to processing based on legitimate interests
- Right to Withdraw Consent: Withdraw consent at any time for consent-based processing
- Right to Lodge a Complaint: File a complaint with your local data protection authority
International Data Transfers
Your data is transferred to and processed in the United States. We ensure appropriate safeguards for such transfers, including:
- Standard Contractual Clauses (SCCs) with our service providers
- Reliance on adequacy decisions where applicable
- Implementation of supplementary technical and organizational measures
To exercise your GDPR rights, contact our designated representative at privacy@ryvve.com.
6.4 Other U.S. State Privacy Laws
Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws have similar rights to access, delete, correct, and opt-out. Contact privacy@ryvve.com to exercise these rights.
7. Children's Privacy
The Platform is intended for users 18 years of age and older.
We do not knowingly collect personal information from anyone under 13 years of age. If you are a parent or guardian and believe your child under 13 has provided us with personal information, please contact us at privacy@ryvve.com immediately. We will take steps to delete such information.
If we become aware that we have collected personal information from a child under 13, we will delete that information as quickly as possible.
8. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- Encryption in Transit: All data transmitted between your device and our servers is encrypted using TLS/SSL
- Encryption at Rest: Sensitive data is encrypted in our databases
- Access Controls: Role-based access controls limit who can access user data
- Firebase Security Rules: Database-level security rules restrict unauthorized access
- Regular Security Reviews: We periodically review our security practices
- Employee Training: Team members are trained on data protection practices
Important Notice Regarding Messages: Messages sent through the Platform's chat feature are stored on our servers and are not end-to-end encrypted. While we protect messages with standard security measures, you should not share highly sensitive information (such as passwords, financial details, or confidential personal information) through the chat feature.
9. Third-Party Links and Services
The Platform may contain links to third-party websites, services, or content. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services you access through the Platform.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will:
- Update the "Last Updated" date at the top of this policy
- Notify you through the Platform (via in-app notification)
- For significant changes, send you an email notification
Your continued use of the Platform after changes become effective constitutes your acceptance of the revised policy. If you do not agree to the changes, you should stop using the Platform and delete your account.
11. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Ryvve LLC Email: privacy@ryvve.com General Inquiries: support@ryvve.com
For CCPA requests, include "CCPA Request" in the subject line. For GDPR requests, include "GDPR Request" in the subject line.
We aim to respond to all requests within 30 days.
12. Definitions
- "Personal Information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household.
- "Platform" means the Ryvve mobile application (iOS and Android), website, and all related services.
- "Processing" means any operation performed on personal data, including collection, storage, use, disclosure, and deletion.
- "Sensitive Personal Information" includes precise geolocation data, as defined under applicable privacy laws.
- "Drive" or "Cruise" refers to the feature that allows users to record their driving routes, including GPS coordinates, speed, and other telemetry data.